Clear video of a crime increases conviction rates dramatically.
Unfortunately, producing a clear security image is easier said than done.
Quite often we see on TV or read in the newspaper that a business was robbed and police would like the public’s help identifying suspects. The news publication then posts a still picture or video of the crime in progress.
Most of the time the image is so blurry or grainy it is impossible to recognize anyone, even if the criminal is a close relative. It is this type of video footage that causes confusion about the effectiveness of CCTV and DVR systems.
You can’t catch a thief if you can’t clearly see the culprit!
The key is to design and install a security system that actually provides a clear rendering of the people in the crime location.
Too many shop owners try to save a few dollars by purchasing the cheapest system they can find. Some even use fake cameras, which in some cases can be effective, but at the end of the day when the police show up at your crime scene looking for evidence to use in court, a fake camera or bad footage can’t help you.
Police might not even take you seriously unless you can provide an accurate description of people and events. It’s no secret eye witnesses often confuse what they see or hear. Our minds play tricks on us when we are under stress, plus many people pay little attention to their surroundings in the first place. A robbery can happen right in front of them and some won’t even realise what occurred.
The truth is that a good security system will not only help you get a conviction, but it can also prevent a crime from taking place. When rowdy young people know a retail location is under video surveillance they won’t want to loiter. Video cameras and visible monitors are a huge deterrent that drives them down the block to another less protected location.
Moving troublesome people away from your premises is the first step in making it more comfortable for your customers and safer for everyone, including you and your employees.
Criminals do not want to see their pictures on the local news.
Crime erodes your profit, but still many business owners rely on old information regarding security recording systems. Well here’s the good news, like many things, technology has improved radically over the last few years, and security systems are much better today than they were yesterday.
The challenge however is designing and installing the right system for you and your premises. It’s hard to pick the right equipment when you have so much on the table in front of you from which to choose. In fact, the choices are overwhelming and often discourage business owners from making a decision, which unfortunately leaves them vulnerable. While you waver back and forth and procrastinate, criminals rob you blind. Thankfully there is a viable solution.
Talk to a security camera and DVR expert.
Contact a security company that has direct experience with your type of business and the challenges you face daily. Explain your concerns clearly and then carefully consider the advice they offer. A good company will never make you feel obligated to make a snap decision. Responsible security specialists will give you choices based on your needs and budget.
Make sure you check out the company you are considering. Ask how long have they been in business, who are some of their customers, why are they recommending specific equipment, and where is it serviced?
Beware of the the lowest priced company. They usually know what they’re worth.
Also ask if the recorder is easy to use. You will be amazed by how many salespeople can’t even figure out how to use the equipment they recommend.
Remember too, proper camera location and lenses are as important as the equipment.
Once you have all the information in front of you it is easier to make a sound decision that will protect your company and profits for a very long time.
All you have to do is pick up the phone and ask for a little advice.
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